Pursuit Conference
Challenge
Pursuit Conference needed a cohesive visual identity that could live across every touchpoint of the event—from pre-conference promotion to the in-room experience and beyond. The challenge was building a brand system that felt intentional, elevated, and unified, while remaining flexible enough to scale across print, digital, environmental, and large-format media.
Strategy
We approached Pursuit as a full brand ecosystem. Our strategy focused on developing a visual language that could anchor the conference identity while adapting seamlessly across platforms. Every design decision—from typography to layout systems—was made to ensure consistency, clarity, and momentum before, during, and after the event.
Execution
We delivered a complete brand package, including conference book layout design, social media graphics, creative screens for live event moments, and large-format billboard advertising. Each asset was built from the same core visual system, ensuring a cohesive experience whether attendees encountered the brand on their phone, on stage, or driving through the city.
The result is a fully realized conference brand—polished, immersive, and unified—designed to support the message, elevate the experience, and extend the reach of Pursuit well beyond the event itself.
