Challenge

Jake Hamilton was in the middle of filming his #workinprocess series while simultaneously releasing three EPs. He needed content that could capture the raw, behind-the-scenes energy of the studio—while also telling the deeper story of the creative and personal season he was walking through.

Strategy

Our approach focused on authenticity over polish. We aimed to document the process as it unfolded, creating a visual and narrative language that felt honest, intimate, and true to Jake’s sound and songwriting. Every piece of content needed to support the music while reinforcing the story behind it.

Execution

We produced a full suite of cohesive assets, including social media reels, custom graphics, lyric videos, behind-the-scenes photography, and album artwork. Each deliverable was intentionally crafted to reflect Jake’s creative process, musical identity, and the emotional narrative woven throughout the project—resulting in a body of work that feels as real and resonant as the music itself.