Kin Insurance

Challenge

Kin Insurance wanted to stand apart from the legacy insurance playbook. No clichés. No gimmicks. No outdated humor or talking mascots. The goal was to communicate complex insurance concepts in a way that felt fresh, approachable, and genuinely trustworthy.

Strategy

We leaned into collaboration from day one. Our focus was to balance clarity with creativity, delivering real, technical insight into how Kin works while stripping away the intimidation that often comes with insurance messaging. The strategy centered on simplicity, honesty, and a tone that respected the audience’s intelligence.

Execution

The final commercial pairs clean, engaging visuals with straightforward storytelling to make complex ideas easy to understand. The result is a campaign that feels light, modern, and confident—giving Kin a distinct voice in the insurance space without relying on tired tropes or overused characters.