Affordable home insurance made easy

Kin Insurance partnered with us to create a commercial campaign that broke away from the clichés of legacy insurance brands, outdated messaging, skits, gimmicks, and all. They wanted something different: a fresh, informative, and genuinely approachable way to communicate who they are.

Our approach centered on collaboration from day one. Together, we crafted a spot that delivers clear, technical insight into how Kin works, while pairing it with fun, simple, and engaging visuals that make the information easy to understand.

The final campaign gives Kin a distinct voice in the insurance world, light, modern, and trustworthy—without relying on the typical comedy tropes or overused characters.